Archive | April, 2013

My Pop-Up Bakery at Kaldi Coffee

27 Apr

Starting my own pop-up bakery business in February has already been such a fruitful and exciting experience. I have learned so many valuable lessons about entrepreneurship and have improved my baking skills by 110%. It’s neat for me to take part in every step of the production process, from buying ingredients at the market to baking at home, and eventually seeing people enjoy my baked goods right in front of me. This meticulous, hands-on approach gives each one of my pop-up bakeries a special homemade touch. 

For the past several weekends, I have set up shop at Kaldi Coffee in Atwater Village, a hip and rapidly developing L.A. neighborhood. I load up the trunk of my car with baskets of chocolate chunk and oatmeal-raisin cookies and cake stands for citrus-poppyseed loaf and almond cake. Creating treats to pair with coffee has been an interesting challenge for me. All of my offerings are subtly sweet with ingredients like orange zest, clover honey, and Medjool dates that provide complex, refined notes of flavor. 

To me, an excellent dessert is one you eat slowly and mull over the different components that make it so good. I gain inspiration by going to bakeries, ordering a handful of items along with a glass of water, and spending time analyzing each one in between sips of water to cleanse my palette. For most people, this process is too time-cosuming and tedious, but doing it makes me even more passionate about my own little bakery. I hope that eating my products gives people the happiness and excitement that I feel when creating these baked goods.  

One of the most rewarding aspects of my pop-up bakery at Kaldi is receiving compliments from customers in-person and online. If you would like to connect with Maral’s Bakery online, “like” for updates on where I’ll be and when, new menu items, and special orders. If you are an L.A. local, visit Kaldi Coffee tomorrow April 28 to meet me and pick up a treat. 

Maral’s Bakery at Kaldi Coffee 
3147 Glendale Boulevard 
Los Angeles, CA  
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Most Sundays, 10 a.m. – 2:30 p.m.